Writing Press Releases and Calendar Listings

For dancers, writing can take many different forms – from website content to grant proposals to scholarly journal articles. Over the past few weeks, I have been working on writing press releases and calendar listings through a Producing Course I am taking in the new Saint Mary's College low residency MFA program.

Press releases and calendar listings are key documents to create, post on your website, and share in the community with publications and dance writers. Press releases and calendar listings provide information about upcoming performances, festivals, workshops, and more. 

Taking a course or workshop in your community can be very helpful. If that is not an option in the near future, there is also a resource out there to lead you through the process. It is money well spent.

Dancers' Group is the service organization for the Bay Area dance community. They created Public Relations & Marketing: A Do-It-Yourself Guide. This information is accessible and useful throughout the United States. This easy to read and apply document is 30 pages – explaining marketing, public relations, components of a press release, writing tips, and more. 

The booklet costs $15 for Dancers' Group members and $30 for non-members. Considering how few places you can learn this information – which you can use for years and years to come – spend the money for the guide.

Click here to read more and to purchase the guide.

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